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The Fourth Street Blog

Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.    

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Create a Video Mockup for your Lead Magnet

“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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I try out anywhere from 5 to 20 new apps and tools a month (that’s commitment, friend) and I’m sharing the latest winners, the ones I’ve proclaimed the tippy-top of the creative heap with you today. 

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Without further ado here’s the rundown on how you can buy Fourth Street templates ONCE and use them over and over again in different ways…. Ready? I know I am!

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We’ve curated the dreamiest fonts for spring (so you don’t have to) and taken the guesswork out of the question on everyone’s minds: “How in the actual heck do I infuse a little spring beauty into my marketing?!” 

Without further ado, here are our favourite Canva fonts for spring!

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In a field as competitive as real estate, you need to differentiate yourself from the thousands of other Realtors in your area! One way to do this is to curate your personal brand – beyond the services you offer or the brokerage you’re registered with. Read on if you’re wondering why on earth you’d need a personal brand above and beyond your brokerage or franchise…

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Newsflash – as a Realtor, you’re a personal brand! Meaning, people want to work with you because of who you are, not just because of the brokerage you’re a part of or the services you offer. Potential clients want to connect with you and see if you’re the right fit to guide them through the home buying or selling process…

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With spring just around the corner, I’m feeling all kinds of renewed energy and motivation. (How ‘bout you?!) Now is a great time to re-emerge from your winter hibernation with new ideas and offerings for your clients – especially since the spring market generally sees the most transactions! Here are a few fresh ideas to get you started…

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As a Realtor, it’s important that you understand this: YOU are a personal brand. Your clients want to work with you not just because of the services you offer but because of who you are! Potential clients will want to connect with you to see if you’re the right fit and if you’re someone they’d want to work with…

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If you’re reading this, I’m going to assume you understand the value of showing up on Instagram for your real estate business. You might assume that, to cultivate a consistent social media presence, you need to spend several hours per week (or day!) on the platform. That’s what all the social media gurus tell you, right? My friend, cue the hallelujahs because I’m here to tell you there’s a better way…

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Here at Fourth Street Creative, our mission is to create multipurpose tools that help you communicate your professionalism and personality to your clients. That’s right – you can purchase once and benefit many times over with just a bit of creativity (like, a teeny tiny bit!). Here’s 3 different ways you can use a Fourth Street CMA template in your business

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