Why you need a personal brand as a realtor

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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In a field as competitive as real estate, you need to differentiate yourself from the thousands of other Realtors in your area! The ONLY way to do this is to curate a personal brand that your audience and potential clients can fall in love with. Read on to find out WHY your personal brand matters more than any other marketing strategy you’re focussing on at the moment…



Building a personal brand helps you become more relatable to your audience (aka potential clients!). This is so important in real estate because creating connections means you won’t just be price shopped on commission.

You’re a diamond in the rough, and we want your audience to know that – not think you’re a dime a dozen or “just another Realtor.” Be vulnerable with your audience and share your triumphs AND your struggles! When you become human, you’re no longer just a business that can be cut down. Your audience will respect you, value you, relate to you…you’re one of them! When you find facets of your personality you can incorporate into your brand, you create connections that foster the best client-Realtor relationships. Pinky swear.



What do you do outside of real estate? What are you good at that you can incorporate into your brand identity? Do you have a great eye for decorating that you can weave into your unique offerings? Are you finance savvy and can offer helpful tips to your audience? (Think: how to raise your credit score or what to have in place before you consider buying a home) Weave these into your brand identity! When you convey your expertise, you become invaluable – and that, my friend, is genius marketing!!



Unforgettable personal brands stick in people’s minds and leave a lasting impression. When it’s time to give referrals or recommendations, you want your audience and the people you know to think of you first! What many Realtors don’t realize is that referrals are usually coming to you as a direct result of your personal brand – they just don’t say that!

Your brand is what your clients say about you when you’re not in the room. When the deal is done, what are your clients saying about you behind your back? Just because you’re not leading with it on social media or in your marketing doesn’t mean you haven’t created a personal brand! It just means you don’t know how to market yourself with it. When you learn how to take what people are saying about you when you’re not standing in front of them and use that as part of your marketing, you’ve got a marketing strategy that makes you a million times more memorable!

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