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If you’re reading this, I’m going to assume you understand the value of showing up on Instagram for your real estate business. You might assume that, to cultivate a consistent social media presence, you need to spend several hours per week (or day!) on the platform. That’s what all the social media gurus tell you, right? My friend, cue the hallelujahs because I’m here to tell you there’s a better way…
Posting consistently on Instagram (with a consistently branded aesthetic, naturally) doesn’t have to take hours or be the most dreaded task of your week. With the right tools in place, you can transform Instagram from a chore to a powerful tool for your business – one that helps convert potential clients by demonstrating your authority and professionalism (and, of course, your style!).
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If you haven’t tried Canva yet, prepare to have your mind BLOWN and grease the tracks ‘cause the wheels in your head will start turning thinking about all the ways you can use Canva to up-level your marketing (without blowing the budget on a bunch of fancy programs or a designer!). In this quick video, I’ll walk you through the basics of Canva by showing you how to create your very first Instagram post.
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So. You want to build your brand image library. We’ve introduced you to Canva photos and other amazing free image sources, like Unsplash and Pexel … but now what?! Building a brand image library isn’t as simple as just compiling real estate-related photos – you need to be intentional about your selections to ensure they’re on brand. Here’s 4 tips to keep in mind.
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Your Instagram account is only as good as the amount of engagement it gets. Take a moment and let that sink in! We all love a pretty feed, but unless you’re completely uninterested in getting leads from social media (and chances are, if you’re tech savvy enough to be reading this, that’s not you), you need to create posts that encourage engagement. Enter carousel posts.
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The carousel post format works brilliantly for stats, tips, and other content that paints you as the expert in your field AND adds value for the viewer. This is the type of content your followers are most likely to save and share. Instagram favours carousel posts because it knows they result in more engagement – and you should too! This tutorial will show you just how easy it is to DIY your first carousel post for Instagram right in Canva.
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You don’t need a design background or a ton of spare time to become a successful DIY marketer – in fact, it may just be the best thing you ever did for your biz! Here’s why DIY marketing might be the right choice for you…
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Follow along as I show you how to edit one photo to fit the feeds of two very different brand styles and create your own presets. Be forewarned – you’ll never look at your Instagram feed the same way again!
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With 2021 nearly in the rear-view mirror (say what?!), I want to share something I do at the end of every. single. year: a year-end review! This deep dive into your business will help you get organized and help you figure out how you’re going to tackle your marketing and branding moving forward.
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If you’re reading this post, you probably have an idea. I mean, the word “imagery” is in the title so if your guess was somewhere along the lines of “something to do with images?” you’d be right! Bang on, sister! Brand imagery is just a group of images that help paint the bigger picture of what you’re all about.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of.