“I’m too busy.” “I’m not creative.” “I don’t know where to start.” Sound familiar? These narratives running through your brain are just excuses getting in your way and preventing you from achieving a brand image that makes you proud (and makes you major moolah!). You don’t need a design background or a ton of spare time to become a successful DIY marketer – in fact, it may just be the best thing you ever did for your biz! Here’s why DIY marketing might be the right choice for you.
ONE | YOU’RE JUST STARTING OUT
If you’re new to the real estate biz, you likely don’t have the budget for big brand buildouts – and that’s ok! We’ve all been there. (Heck, even Steve Jobs was there at one point!) This is the perfect situation for DIY marketing because it allows you to experiment. There’s no sense spending big bucks on professional branding if you have no idea what you want your brand to be! DIY allows you to get your creative juices flowing and try things out. If, 2 months later, you realize what you’ve been doing just isn’t “you” or doesn’t reflect what you want your brand to be, you won’t feel obligated to stick with it just because you spent a ton of money on it. It’s totally normal for your brand to change and evolve a few times (or more) during your first year of business. Embrace it!
TWO | YOU WANT MORE CONTROL OVER YOUR MARKETING
I get it – conveying your vision to graphic designers and marketers can be like a game of telephone, and it’s frustrating when it just doesn’t hit the mark. (Not to mention, revisions can be costly and cause pesky delays!) Programs like Canva make it easy for you to take control of your marketing – and with bajillions (rough estimate…) of templates, you don’t even have to start from scratch! Professionally designed templates cost a fraction of custom designs AND allow you to call the shots. No more emails from your graphic designer waffling about how you’ll have your stuff back “in 5 to 7 business days!”
THREE | YOU’RE LOOKING FOR A CREATIVE OUTLET
Let’s be real: Sales just isn’t that creative of a field, but everyone is creative so having the ability to switch from left to right brain is beneficial to your body AND your business! Taking some time to unwind and let your creative juices flow each and every week is super important, so if that’s been missing from your life, then DIY marketing might be right for you. And remember: Design is FUN!
FOUR | YOU HAVE A TEAM TO SUPPORT YOU
If you work in a team structure or have an assistant, bringing your marketing in-house can save you money and time…and give you more control over the finished product. I always hear Realtors say they’re just “too busy” for DIY marketing. Well, my friend, if you’re too busy with listings, it’s probably time for an assistant – and if you don’t have listings but are still “too busy,” then you probably need to re-evaluate whether what you’re filling your calendar with are things that will move the needle forward! Even if your assistant has no formal marketing training, I guarantee they can figure out a program like Canva!
If any of these points resonated with you, it’s probably time to seriously consider making DIY marketing a part of your business plan! Not sure where to start? Join The Design Den, our online community for sharing tips, tricks, and feedback on YOUR designs!