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In a field as competitive as real estate, you need to differentiate yourself from the thousands of other Realtors in your area! One way to do this is to curate your personal brand – beyond the services you offer or the brokerage you’re registered with. Read on if you’re wondering why on earth you’d need a personal brand above and beyond your brokerage or franchise…
Newsflash – as a Realtor, you’re a personal brand! Meaning, people want to work with you because of who you are, not just because of the brokerage you’re a part of or the services you offer. Potential clients want to connect with you and see if you’re the right fit to guide them through the home buying or selling process…
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As a Realtor, it’s important that you understand this: YOU are a personal brand. Your clients want to work with you not just because of the services you offer but because of who you are! Potential clients will want to connect with you to see if you’re the right fit and if you’re someone they’d want to work with…
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Here at Fourth Street Creative, our mission is to create multipurpose tools that help you communicate your professionalism and personality to your clients. That’s right – you can purchase once and benefit many times over with just a bit of creativity (like, a teeny tiny bit!). Here’s 3 different ways you can use a Fourth Street CMA template in your business
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In marketing, a North Star is a frame of reference that you keep in the back of your mind as you’re creating your marketing materials or developing your brand assets. It keeps you on-brand by inspiring and steering your designs in the right (consistent) direction. So, how exactly do you discover your North Star?
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So. You want to build your brand image library. We’ve introduced you to Canva photos and other amazing free image sources, like Unsplash and Pexel … but now what?! Building a brand image library isn’t as simple as just compiling real estate-related photos – you need to be intentional about your selections to ensure they’re on brand. Here’s 4 tips to keep in mind.
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Branded posts are crucial to building brand recognition and having your audience instantly recognize your content when it pops up on their Instagram feed. In this video, we show you 4 types of branded posts you need to have in rotation – all of which are totally underused, in our opinion!
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You don’t need a design background or a ton of spare time to become a successful DIY marketer – in fact, it may just be the best thing you ever did for your biz! Here’s why DIY marketing might be the right choice for you…
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It’s that time of year again – when we bust out our ugly sweaters and Santa hats and share a very important PSA: KEEP YOUR HOLIDAY MARKETING ON BRAND. Maybe you’re like “Duh!” but trust us – it’s something we see year after year (after year…)! It’s oh-so tempting to lean toward the festive reds and greens that color EVERYTHING during the month of December, but we promise that won’t do you any favours when it comes to brand recognition!
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Branding can be overcomplicated by so many designers and marketing companies but really it just comes down to how your ideal audience views your offer. Your brand is what other people think it is. So in order to get crystal clear on where you want to take your brand, it’s a good idea to know where you are, what you don’t like and what your ultimate dream for your brand is. Don’t worry I’ve fine-tuned the process into these 4 questions you can ask yourself before you start looking for a designer to help you rebrand.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of.