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Instagram Batching Tips to Save You Time

If you’re reading this, I’m going to assume you understand the value of showing up on Instagram for your real estate business. You might assume that, to cultivate a consistent social media presence, you need to spend several hours per week (or day!) on the platform. That’s what all the social media gurus tell you, right? My friend, cue the hallelujahs because I’m here to tell you there’s a better way…

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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Posting consistently on Instagram (with a consistently branded aesthetic, naturally) doesn’t have to take hours or be the most dreaded task of your week. With the right tools in place, you can transform Instagram from a chore to a powerful tool for your business – one that helps convert potential clients by demonstrating your authority and professionalism (and, of course, your style!).

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If you haven’t tried Canva yet, prepare to have your mind BLOWN and grease the tracks ‘cause the wheels in your head will start turning thinking about all the ways you can use Canva to up-level your marketing (without blowing the budget on a bunch of fancy programs or a designer!). In this quick video, I’ll walk you through the basics of Canva by showing you how to create your very first Instagram post.

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So. You want to build your brand image library. We’ve introduced you to Canva photos and other amazing free image sources, like Unsplash and Pexel … but now what?! Building a brand image library isn’t as simple as just compiling real estate-related photos – you need to be intentional about your selections to ensure they’re on brand. Here’s 4 tips to keep in mind.

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Branded posts are crucial to building brand recognition and having your audience instantly recognize your content when it pops up on their Instagram feed. In this video, we show you 4 types of branded posts you need to have in rotation – all of which are totally underused, in our opinion!

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Your Instagram account is only as good as the amount of engagement it gets. Take a moment and let that sink in! We all love a pretty feed, but unless you’re completely uninterested in getting leads from social media (and chances are, if you’re tech savvy enough to be reading this, that’s not you), you need to create posts that encourage engagement. Enter carousel posts.

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The carousel post format works brilliantly for stats, tips, and other content that paints you as the expert in your field AND adds value for the viewer. This is the type of content your followers are most likely to save and share. Instagram favours carousel posts because it knows they result in more engagement – and you should too! This tutorial will show you just how easy it is to DIY your first carousel post for Instagram right in Canva.

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Follow along as I show you how to edit one photo to fit the feeds of two very different brand styles and create your own presets. Be forewarned – you’ll never look at your Instagram feed the same way again!

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So here’s the rundown, our templates are created in Canva and we make sure to use free features so you don’t need a pro account to get the most out of them. You can edit any and all elements of our designs right in Canva which means you can have killer social posts ready in minutes, and if you are a Canva Newb, don’t worry we got you boo! Every single one of our templates comes with its own video walkthrough so you’re never truly designing alone. 

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Here’s the issue that most realtors face with social media- who has the time to create a cohesive, perfectly laid-out feed? Or who has the know-how to create stunning designs in Canva? Enter templates. Templates, specifically Canva templates, can expose to you the perfectly curated world of beautiful done-for-you posts and stories.

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