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In marketing, a North Star is a frame of reference that you keep in the back of your mind as you’re creating your marketing materials or developing your brand assets. It keeps you on-brand by inspiring and steering your designs in the right (consistent) direction. So, how exactly do you discover your North Star?
So. You want to build your brand image library. We’ve introduced you to Canva photos and other amazing free image sources, like Unsplash and Pexel … but now what?! Building a brand image library isn’t as simple as just compiling real estate-related photos – you need to be intentional about your selections to ensure they’re on brand. Here’s 4 tips to keep in mind.
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Follow along as I show you how to edit one photo to fit the feeds of two very different brand styles and create your own presets. Be forewarned – you’ll never look at your Instagram feed the same way again!
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It’s important to have a logo that you can use consistently across your marketing materials and social media, even if it’s just your name. You’ll immediately look more professional, and it’ll help your audience with brand recognition (kinda essential nowadays!).
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Brand imagery is a really important part of conveying your brand style. Think about it: If your brand is all about luxury like, say, Chanel or Rolex, you definitely don’t want to select images that are boho (and vice versa!). But it can be really hard and time consuming to find the perfect image on the spot. The solution? Curating your brand imagery in advance and using Canva to store your library of on-brand photos! (I mean, obviously…)
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Once you have your brand assets hammered out (*gasp* You don’t? What are you waiting for?! Take the Brand Style quiz to get started!), it’s time to put all those pretty visuals into a nice, neat brand board. This is a quick and easy, one-page document you can hand off to anyone who needs an at-a-glance peek into your brand, like photographers, marketers, graphic designs, and especially new team members who might not understand your unique brand aesthetic (yet!).
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After years of branding countless agents, we realized that there were really just six basic styles that existed amongst them and to simplify the process the Fourth Street Six was born – A collection of six basic brand styles that help define who you are and what your style represents. It’s possible that you don’t fit neatly in one but instead are a mix of a few. I’d describe Fourth Street Creative for example, as Modern mixed with Vintage chic with a splash of rustic thrown in there as well. So if you’re feeling overwhelmed by your DIY marketing material the Fourth Street Six can help you get clear on what your brand style is once and for all and give a clear path to design success. Because let’s be honest, not everyone has thousands of dollars to fork over to a designer… and I’m here to tell you, the fourth street six has the potential to help you ditch the designer once and for all. Let’s go!
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of.