So, you’ve determined your brand style and want to make sure you have a cohesive look in your print marketing, on your website, throughout your social media…you get the jist – E-V-E-R-Y-W-H-E-R-E! (What’s that? You haven’t? Just pop over to our free Brand Style quiz to find out!)
Brand imagery is a really important part of conveying your brand style. Think about it: If your brand is all about luxury like, say, Chanel or Rolex, you definitely don’t want to select images that are boho (and vice versa!). But it can be really hard and time consuming to find the perfect image on the spot. The solution? Curating your brand imagery in advance and using Canva to store your library of on-brand photos! (I mean, obviously…)
Start by opening up Canva and creating a design. Here’s an example: Select “Instagram post” and Canva will automatically generate a blank template that’s the perfect size for your grid.
Next, head over to the panel on the left and click “Photos.” You can quickly and easily find oh-so-perfect photos for your brand’s tone by typing your brand style (i.e., minimalist or boho) in the search bar. Then, start selecting photos that represent your brand and are relevant to your business. Simply drag a photo onto your blank template et voila! You’ve got the beautiful beginnings of an on-brand Instagram post! Go ahead and duplicate your template to accommodate, pop in the photos you like, and soon you’ll have an arsenal of pre-made posts.
Pro Tip #1
If you find a photo that you absolutely love, click the 3 dots on the photo and you’ll be redirected to the photographer’s gallery where you’ll find a whole bunch more photos with a similar style and tone!
Pro Tip #2
Make sure to “like” every on-brand photo that you come across in Canva – they’ll automatically save to their own folder. You’ll have a robust collection of brand images in no time!
At this point, you might be wondering, “But why can’t I find exactly what I want in the Canva library? Nothing screams ME!” Well, friend, that’s the downfall of not having a Canva PRO account! But fear not, we’ve got you covered: Just head to another image source, like Unsplash.com, follow the same search tips, copy and paste (or download – whatever’s easiest for you!), and then upload your selected image into Canva.
Pro Tip #3
To copy and paste an image from an outside source into Canva, use the keyboard shortcut (Command V) instead of right-clicking with your mouse!
And that’s it! Now you’ve got one of two things: a fabulous document that hosts all your brand images or a folder full of on-brand images. Either way, you’re now the proud owner of a curated collection of images that you can add to over time so you’re never stuck settling for an image that you only feel kinda meh about.
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