After years of branding countless agents, we realized that there were really just six basic styles that existed amongst them and to simplify the process the Fourth Street Six was born – A collection of six basic brand styles that help define who you are and what your style represents. It’s possible that you don’t fit neatly in one but instead are a mix of a few. I’d describe Fourth Street Creative for example, as Modern mixed with Vintage chic with a splash of rustic thrown in there as well. So if you’re feeling overwhelmed by your DIY marketing material the Fourth Street Six can help you get clear on what your brand style is once and for all and give a clear path to design success. Because let’s be honest, not everyone has thousands of dollars to fork over to a designer… and I’m here to tell you, the fourth street six has the potential to help you ditch the designer once and for all. Let’s go!
Classic Luxe is all about subtle elegance. You’re not too flashy, you’re not too muted, you fit somewhere in the middle, where inner strength and outward style meet. Think gold accents, statement walls, strong bold choices paired with classic pieces to make everything come together in the perfect melting pot of luxury and class. If your brand style is classic luxe you might resonate with these other classic luxe brands:
The essentialist, the modern maven, the low-key momma. Your home is probably the epitome of tidy, organized with little clutter and extras. People see you as a no-nonsense businesswoman who knows how to get the job done with little frills and distractions. Modern minimal brands, like muted neutrals, whites, beiges, greys and no-fuss design. Your logo should be straightforward and clean and convey exactly what you have to offer. Other modern minima brands include:
People often think of old when they first here vintage chic, but that couldn’t be further from the truth. Vintage Chic brands embody old-world charm and sophistication. Think James bond (Sean Connery edition), and Don Draper. You have a quiet allure and laid back style that can also look completely refined. You often think you were born at the wrong time and your home is generally the perfect mix of old and new. Other brands that share your timeless appeal are:
COLOURFUL AND BOLD
You are not afraid of shining brightly my friend. People know when you enter a room, your style is bold and colourful and your home is lively and full of personality. You love things that stand out and make people notice. Your work style is energetic and professional you love to be on the go all the time and keep things moving in your personal and professional life. Other brands that share your flair are:
FEMININE AND ELEGANT
Think soft pastels, or muted blues and greys and gentle accents surrounded by soft textures and cozy rooms. You love comfort mixed with elegance. Your home office is probably a mix of white, gold and pink and you aren’t afraid to embrace your feminine side. When you walk into a room people see you, you are refined and exude an aura of success. Your approach to business is sophisticated, professional, kind yet assertive. Love or hate the term, people see you as a total boss babe. Other brands that share your stellar style include:
You are the epitome of down-to-earth. You’re likely to show up to a business meeting in jeans and a cool blazer. You can definitely rock the man in the woods vibe and totally get away with it. Your charm and charisma are infectious and everyone around you feels your calming influence. You attract like-minded clients like bees to honey. Your approach to business is stress-free, get the job done, keep things as laid back as possible while still giving your people exactly what they want. You make real estate look ridiculously easy and your clients love you for it. Other brands like you include:
I hope you’ve enjoyed getting to know the Fourth Street Six and if you’d like to get your hand on a 10-page guide chock-full of juicy resources created specifically for your unique brand style head over HERE to take our 2-minute quiz that will sort you into your perfect brand house (harry potter style).