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Why you need a personal brand as a realtor

In a field as competitive as real estate, you need to differentiate yourself from the thousands of other Realtors in your area! One way to do this is to curate your personal brand – beyond the services you offer or the brokerage you’re registered with. Read on if you’re wondering why on earth you’d need a personal brand above and beyond your brokerage or franchise…

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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Newsflash – as a Realtor, you’re a personal brand! Meaning, people want to work with you because of who you are, not just because of the brokerage you’re a part of or the services you offer. Potential clients want to connect with you and see if you’re the right fit to guide them through the home buying or selling process…

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As a Realtor, it’s important that you understand this: YOU are a personal brand. Your clients want to work with you not just because of the services you offer but because of who you are! Potential clients will want to connect with you to see if you’re the right fit and if you’re someone they’d want to work with…

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Here at Fourth Street Creative, our mission is to create multipurpose tools that help you communicate your professionalism and personality to your clients. That’s right – you can purchase once and benefit many times over with just a bit of creativity (like, a teeny tiny bit!). Here’s 3 different ways you can use a Fourth Street CMA template in your business

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With 2021 nearly in the rear-view mirror (say what?!), I want to share something I do at the end of every. single. year: a year-end review! This deep dive into your business will help you get organized and help you figure out how you’re going to tackle your marketing and branding moving forward.

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Is Instagram something you know you need to put effort into but whenever you try, things just don’t turn out the way you want them to, or worse you don’t even know where to start or what to post? I hear ya, I mean if you’re not posting about listings or solds or even testimonials, then what the heck are you supposed to post? Here’s the thing, there is way more to your brand than just real estate. It’s time to round out that feed and add a touch of who you are. Realtors are personal brands, which means you need to show more than just what you do. If you give your audience a way to connect with you, you’ll see a huge bump in engagement and potentially, clients! But where do you start? How do you put together a feed that invites your ideal audience in? I’ve summed it up in 3 easy steps. Here’s how to crush your Instagram goals for the year.

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As a realtor, this time can be especially frightening, you might be wondering how stable the future of your real estate business is, or unsure of what steps you should be taking now to ensure you come through COVID-19 triumphant. So how do you pivot during this slower season?

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If you’re trying to develop a colour palette for your brand but feel like you keep hitting a wall, over and over (and over) again, read on, I’ve outlined the exact steps I follow with my clients when we are choosing and defining their brand colours.

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So how do you ensure that all those beautiful and ambitious goals you set for yourself this year don’t remain dreams on a page? I’m going to walk you through my tested and true 5-step game plan that will give you the tools you need to crush every single goal on your list this year.

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Buckle up, grab a pen and paper and get ready to take notes cause I’ve compiled 5 marketing ideas that are guaranteed to boost your engagement.

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