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In a field as competitive as real estate, you need to differentiate yourself from the thousands of other Realtors in your area! One way to do this is to curate your personal brand – beyond the services you offer or the brokerage you’re registered with. Read on if you’re wondering why on earth you’d need a personal brand above and beyond your brokerage or franchise…
Newsflash – as a Realtor, you’re a personal brand! Meaning, people want to work with you because of who you are, not just because of the brokerage you’re a part of or the services you offer. Potential clients want to connect with you and see if you’re the right fit to guide them through the home buying or selling process…
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As a Realtor, it’s important that you understand this: YOU are a personal brand. Your clients want to work with you not just because of the services you offer but because of who you are! Potential clients will want to connect with you to see if you’re the right fit and if you’re someone they’d want to work with…
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Here at Fourth Street Creative, our mission is to create multipurpose tools that help you communicate your professionalism and personality to your clients. That’s right – you can purchase once and benefit many times over with just a bit of creativity (like, a teeny tiny bit!). Here’s 3 different ways you can use a Fourth Street CMA template in your business
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With 2021 nearly in the rear-view mirror (say what?!), I want to share something I do at the end of every. single. year: a year-end review! This deep dive into your business will help you get organized and help you figure out how you’re going to tackle your marketing and branding moving forward.
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Is Instagram something you know you need to put effort into but whenever you try, things just don’t turn out the way you want them to, or worse you don’t even know where to start or what to post? I hear ya, I mean if you’re not posting about listings or solds or even testimonials, then what the heck are you supposed to post? Here’s the thing, there is way more to your brand than just real estate. It’s time to round out that feed and add a touch of who you are. Realtors are personal brands, which means you need to show more than just what you do. If you give your audience a way to connect with you, you’ll see a huge bump in engagement and potentially, clients! But where do you start? How do you put together a feed that invites your ideal audience in? I’ve summed it up in 3 easy steps. Here’s how to crush your Instagram goals for the year.
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As a realtor, this time can be especially frightening, you might be wondering how stable the future of your real estate business is, or unsure of what steps you should be taking now to ensure you come through COVID-19 triumphant. So how do you pivot during this slower season?
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If you’re trying to develop a colour palette for your brand but feel like you keep hitting a wall, over and over (and over) again, read on, I’ve outlined the exact steps I follow with my clients when we are choosing and defining their brand colours.
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So how do you ensure that all those beautiful and ambitious goals you set for yourself this year don’t remain dreams on a page? I’m going to walk you through my tested and true 5-step game plan that will give you the tools you need to crush every single goal on your list this year.
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Buckle up, grab a pen and paper and get ready to take notes cause I’ve compiled 5 marketing ideas that are guaranteed to boost your engagement.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of.