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“Moodboard” is just a super fancy way of saying “inspiration for your project.” Moodboards are an amazing place to gather your thoughts or convey your ideas to someone else…or a group of someone elses.
We all have days where social media feels more like a chore than a fun way to connect with our friends, family, and audience. And on those days it can be oh so easy to forget that consistency is what breeds success on Instagram. The more consistent we are the better our results, and while it might not be crucial to post every single day (depending on which expert you’re listening to these days) we do know dropping the ball can mean fewer followers, less trust-building with your audience and potential clients and of course less opportunity to get your messaging and brand out there. SO, what’s a realtor to do on those lazy days when you just don’t feel like posting?
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Are you using your listings to market yourself or just the property you have listed? Listings are not only the bread and butter of most realtors business’ they are a great way to show off your marketing skills to attract even more buyers and sellers into your repertoire. With more and more marketing materials switching over to the digital realm, it’s time to get clear on all the things you can do to impress your clients and potential clients with your marketing prowess.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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