We all have days where social media feels more like a chore than a fun way to connect with our friends, family, and audience. And on those days it can be oh so easy to forget that consistency is what breeds success on Instagram. The more consistent we are the better our results, and while it might not be crucial to post every single day (depending on which expert you’re listening to these days) we do know dropping the ball can mean fewer followers, less trust-building with your audience and potential clients and of course less opportunity to get your messaging and brand out there. SO, what’s a realtor to do on those lazy days when you just don’t feel like posting? 

I’m going to show you 5 templates you can make ahead of time to keep on the ready and use over and over and over again, no design skills needed! 

ONE | Quote/Testimonial Card


This is by far the easiest way to post when you’re just not feeling it. I love to save quotes that tickle my heartstrings right in the notes app on my phone, that way when I’m creating these posts, I just bring in one of my saved quotes and voila! Post done! Use your brand colour as the background, your brand typeface for the quote and you’re good to go.

TWO | Question Card

Create a question box and pop in a FAQ you get all the time, something that isn’t directly on the nose so you can get some real engagement (ie avoid how do I get the most money for my home and instead go with something seasonal like “how do I decorate my home for fall if I’m selling?”) then add a relevant photo and adjust the transparency to match your brand colours.


THREE – This or That

These are great for engagement but so easy to make. And the best part is your caption can be so super short as well just a “let me know which is your favourite” will suffice here which makes this such a great template to keep on hand! Just choose two things to choose between make sure the tones of the photos match each other and your brand add the words this or that on the post and you’ve got yourself a template you can use over and over again! 

FOUR – Tips

Now, these take a bit more work. They are great to pre-make so you can post on lazy days OR you can pre-make the template and just pop in answers to FAQs when you don’t have much time to create anything else. What you’ll want to do is create a cover card for your title or question and then a few answer or tip cards to insert after. Make sure to use your brand colours and fonts and you’re good to go! Pro tip: stuck for content? Use info from your blog to pre-fill these posts!


FIVE – Brand-isms

This one is super easy and a great way to show a little more of your personality on the ‘gram. Just pop in a photo of yourself for the background and then add one of your sayings or something you are constantly advising your clients about. (Ie “there’s more to selling a home than sticking a for sale sign on the lawn”) Pro tip: pop your brand color into the background and then add some transparency to your photo about 90% this will give your photo the tones from your brand colour so it will blend in seamlessly on Instagram but requires zero photo editing…which is a total time-saving bonus! 

Want to grab the templates used in this tutorial? Grab the East Side Instagram Post Templates

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