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How to Use Brand Imagery to Create Better Marketing

The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about. 

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We’ve curated the dreamiest fonts for spring (so you don’t have to) and taken the guesswork out of the question on everyone’s minds: “How in the actual heck do I infuse a little spring beauty into my marketing?!” 

Without further ado, here are our favourite Canva fonts for spring!

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In a field as competitive as real estate, you need to differentiate yourself from the thousands of other Realtors in your area! One way to do this is to curate your personal brand – beyond the services you offer or the brokerage you’re registered with. Read on if you’re wondering why on earth you’d need a personal brand above and beyond your brokerage or franchise…

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Newsflash – as a Realtor, you’re a personal brand! Meaning, people want to work with you because of who you are, not just because of the brokerage you’re a part of or the services you offer. Potential clients want to connect with you and see if you’re the right fit to guide them through the home buying or selling process…

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As a Realtor, it’s important that you understand this: YOU are a personal brand. Your clients want to work with you not just because of the services you offer but because of who you are! Potential clients will want to connect with you to see if you’re the right fit and if you’re someone they’d want to work with…

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In marketing, a North Star is a frame of reference that you keep in the back of your mind as you’re creating your marketing materials or developing your brand assets. It keeps you on-brand by inspiring and steering your designs in the right (consistent) direction. So, how exactly do you discover your North Star?

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Follow along as I show you how to edit one photo to fit the feeds of two very different brand styles and create your own presets. Be forewarned – you’ll never look at your Instagram feed the same way again!

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It’s important to have a logo that you can use consistently across your marketing materials and social media, even if it’s just your name. You’ll immediately look more professional, and it’ll help your audience with brand recognition (kinda essential nowadays!).

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Got something juicy for you this week, my friend: the 5 most common design mistakes Realtors are making on Instagram. And because I love you: how you can fix them! 

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