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Find Your Marketing North Star

In marketing, a North Star is a frame of reference that you keep in the back of your mind as you’re creating your marketing materials or developing your brand assets. It keeps you on-brand by inspiring and steering your designs in the right (consistent) direction. So, how exactly do you discover your North Star?

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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Gimme that

It sounds cheesy, ridiculous, and completely juvenile (I mean, is this the title of a CosmoGirl quiz or what?), but when we’re deep diving into what makes your brand unique, this exercise is one of the most popular and FUN ones to try. Especially if you’re feeling stuck and unsure about what your brand is or how your messaging should sound.

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Do you know your brand? Not your colours, logo, and typeface, but what you’re known for and how your clients feel about you? Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” So what are your clients saying about you when you’re not around? I can’t […]

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If you’ve ever felt confused or overwhelmed with the word brand and you’re not sure what a brand even is or how to even develop your own I want you to know you are not alone. Branding is something that gets way overcomplicated by designers and marketers all the time. And this girl is all about simplifying the process for you. I truly believe defining your brand doesn’t have to be a complicated rip-my-hair-out before I even get started experience. I believe the answer to “what is your brand” is as simple as Jeff Bezos so beautifully put it  “your brand is what other people say about you when you’re not in the room” This means we need to find out what people are saying about you when you’re not around. Enter my 3 question interview that will get you the answers you need. 

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