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Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.
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Agent banners can be a fantastic way to add a little branding to your designs. Whether that be Instagram posts, property brochures, or farming material like neighborhood flyers, you’ll want to use these to make sure your future clients learn to recognize your unique so when they are ready to buy or sell their home the choice on who to sue as their realtor will be simple – YOU!
The truth is designers tend to get the rep that we’re just born with the ability to make things look good. While there might be some creative genes at play, there are things you can do as a non-designer to kick your DIY designs up a notch (or three).
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If you’ve been using the free version of Canva for a while now then I’m guessing you’re in love and know it’s one of the best (ok THE best) place to design your social media graphics and beyond. It’s user friendly and the tools just keep getting better and better, but having used both the free and the pro version for everything real estate related, I can definitively say that Canva pro is well worth the upgrade if you’re a realtor. Below I outline my top five Canva pro tools and how they are so valuable for real estate design.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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