welcome to
Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.
Build Your Beautiful Business!
Welcome!
read post
We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
You don’t need a design background or a ton of spare time to become a successful DIY marketer – in fact, it may just be the best thing you ever did for your biz! Here’s why DIY marketing might be the right choice for you…
Read More
Once you have your brand assets hammered out (*gasp* You don’t? What are you waiting for?! Take the Brand Style quiz to get started!), it’s time to put all those pretty visuals into a nice, neat brand board. This is a quick and easy, one-page document you can hand off to anyone who needs an at-a-glance peek into your brand, like photographers, marketers, graphic designs, and especially new team members who might not understand your unique brand aesthetic (yet!).
Read More
Spend the next 2 hours changing all the instances of orange in your document? Heck no! There’s a much easier way thanks to a little itty bitty tool that is kind of hidden and hard to miss if you don’t know where to look.
Read More
If you landed on this post it’s probably because you understand that as a Realtor you ARE a personal brand but you might not be sure how to develop one that is not only true to you but that will get your content in front of the exact people you want to attract. The truth is without a strong personal brand you run the risk of looking and sounding like every other realtor out there which makes it difficult for potential clients to connect with you. If you’re currently struggling to get new clients or building an audience on Instagram, here are 5 steps you can use to create a personal brand as a realtor and that will take you (and your content) from confused to confident.
Read More
The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
READ THE POST
More from Around the Site
Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
READ THE POST
More from Around the Site
If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
READ THE POST
More from Around the Site
We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
READ THE POST
More from Around the Site
“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
READ THE POST
More from Around the Site
Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of.