You don’t need a design background or a ton of spare time to become a successful DIY marketer – in fact, it may just be the best thing you ever did for your biz! Here’s why DIY marketing might be the right choice for you…

Once you have your brand assets hammered out (*gasp* You don’t? What are you waiting for?! Take the Brand Style quiz to get started!), it’s time to put all those pretty visuals into a nice, neat brand board. This is a quick and easy, one-page document you can hand off to anyone who needs an at-a-glance peek into your brand, like photographers, marketers, graphic designs, and especially new team members who might not understand your unique brand aesthetic (yet!). 

Spend the next 2 hours changing all the instances of orange in your document? Heck no! There’s a much easier way thanks to a little itty bitty tool that is kind of hidden and hard to miss if you don’t know where to look. 

If you landed on this post it’s probably because you understand that as a Realtor you ARE a personal brand but you might not be sure how to develop one that is not only true to you but that will get your content in front of the exact people you want to attract. The truth is without a strong personal brand you run the risk of looking and sounding like every other realtor out there which makes it difficult for potential clients to connect with you. If you’re currently struggling to get new clients or building an audience on Instagram, here are 5 steps you can use to create a personal brand as a realtor and that will take you (and your content)  from confused to confident.