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Here at Fourth Street Creative, our mission is to create multipurpose tools that help you communicate your professionalism and personality to your clients. That’s right – you can purchase once and benefit many times over with just a bit of creativity (like, a teeny tiny bit!). Here’s 3 different ways you can use a Fourth Street CMA template in your business
If you haven’t tried Canva yet, prepare to have your mind BLOWN and grease the tracks ‘cause the wheels in your head will start turning thinking about all the ways you can use Canva to up-level your marketing (without blowing the budget on a bunch of fancy programs or a designer!). In this quick video, I’ll walk you through the basics of Canva by showing you how to create your very first Instagram post.
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Your Instagram account is only as good as the amount of engagement it gets. Take a moment and let that sink in! We all love a pretty feed, but unless you’re completely uninterested in getting leads from social media (and chances are, if you’re tech savvy enough to be reading this, that’s not you), you need to create posts that encourage engagement. Enter carousel posts.
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The carousel post format works brilliantly for stats, tips, and other content that paints you as the expert in your field AND adds value for the viewer. This is the type of content your followers are most likely to save and share. Instagram favours carousel posts because it knows they result in more engagement – and you should too! This tutorial will show you just how easy it is to DIY your first carousel post for Instagram right in Canva.
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We’re so close to revving up our engines for the New Year, but before we can say, “Hasta la vista, 2021!” we’re doing a round up of Fourth Street Creative’s best of 2021!
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“Moodboard” is just a super fancy way of saying “inspiration for your project.” Moodboards are an amazing place to gather your thoughts or convey your ideas to someone else…or a group of someone elses.
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You don’t have to start from scratch when you’re creating marketing material in Canva. Say whaaat?! Maybe you’ve tried using Canva templates before and thought, “Nope, this doesn’t work for me, doesn’t work for my brand, isn’t what I’m going for.” Well, I’m here to tell you you might have thrown in the towel too soon, my friend!
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Agent banners can be a fantastic way to add a little branding to your designs. Whether that be Instagram posts, property brochures, or farming material like neighborhood flyers, you’ll want to use these to make sure your future clients learn to recognize your unique so when they are ready to buy or sell their home the choice on who to sue as their realtor will be simple – YOU!
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Do you ever stare at your Canva designs in horror, thinking, “What the heck am I doing here?! I’m a Realtor – not a designer!!!” I hear ya! Once upon a time, I was just a girl, sitting in front of a computer, asking it to love her (enough to teach her the ways of design)!
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The truth is designers tend to get the rep that we’re just born with the ability to make things look good. While there might be some creative genes at play, there are things you can do as a non-designer to kick your DIY designs up a notch (or three).
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of.