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The Fourth Street Blog
Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.
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If you’re trying to develop a colour palette for your brand but feel like you keep hitting a wall, over and over (and over) again, read on, I’ve outlined the exact steps I follow with my clients when we are choosing and defining their brand colours.
So how do you ensure that all those beautiful and ambitious goals you set for yourself this year don’t remain dreams on a page? I’m going to walk you through my tested and true 5-step game plan that will give you the tools you need to crush every single goal on your list this year.
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Buckle up, grab a pen and paper and get ready to take notes cause I’ve compiled 5 marketing ideas that are guaranteed to boost your engagement.
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I’ve seen the most innovative marketing strategies put into action and watched the collapse of agents who just couldn’t seem to gain traction. So what secret sauce do these top producers possess? Read on to take a peek behind the curtain …
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After years of exposure to real estate listings, I’ve noticed a few things that tend to fall through the cracks. Here is a list of 5 things I urge you to consider before going live with your next listing.
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If you’re feeling completely overwhelmed right now or not quite sure where to start read on for 5 strategies you can start to implement today to build your community.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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