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Find Your Marketing North Star

In marketing, a North Star is a frame of reference that you keep in the back of your mind as you’re creating your marketing materials or developing your brand assets. It keeps you on-brand by inspiring and steering your designs in the right (consistent) direction. So, how exactly do you discover your North Star?

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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So. You want to build your brand image library. We’ve introduced you to Canva photos and other amazing free image sources, like Unsplash and Pexel … but now what?! Building a brand image library isn’t as simple as just compiling real estate-related photos – you need to be intentional about your selections to ensure they’re on brand. Here’s 4 tips to keep in mind.

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Follow along as I show you how to edit one photo to fit the feeds of two very different brand styles and create your own presets. Be forewarned – you’ll never look at your Instagram feed the same way again!

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Is Instagram something you know you need to put effort into but whenever you try, things just don’t turn out the way you want them to, or worse you don’t even know where to start or what to post? I hear ya, I mean if you’re not posting about listings or solds or even testimonials, then what the heck are you supposed to post? Here’s the thing, there is way more to your brand than just real estate. It’s time to round out that feed and add a touch of who you are. Realtors are personal brands, which means you need to show more than just what you do. If you give your audience a way to connect with you, you’ll see a huge bump in engagement and potentially, clients! But where do you start? How do you put together a feed that invites your ideal audience in? I’ve summed it up in 3 easy steps. Here’s how to crush your Instagram goals for the year.

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So here’s the rundown, our templates are created in Canva and we make sure to use free features so you don’t need a pro account to get the most out of them. You can edit any and all elements of our designs right in Canva which means you can have killer social posts ready in minutes, and if you are a Canva Newb, don’t worry we got you boo! Every single one of our templates comes with its own video walkthrough so you’re never truly designing alone. 

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Ever wondered how you can create those cute real estate icons agents use in their social media and property marketing? I’m sure many have graphic designers to help create beautiful marketing pieces, but the good news is you can create them all by yourself, for free in Canva, and I’m going to show you how.

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Mood boards are a great way to start. They can be the place you refer back to every time you are creating content for your business, they work to establish your visual identity and keep your look consistent, but more importantly, they keep the way your audience FEELS important. Here’s an easy step-by-step process for using Pinterest to develop your brand and create a mood board.

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Mood boards are a great way to start. They can be the place you refer back to every time you are creating content for your business, they work to establish your visual identity and keep your look consistent, but more importantly, they keep the way your audience FEELS important. Here’s an easy step-by-step process for using Pinterest to develop your brand and create a mood board.

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How do you know who will bring your brand to life and deliver that inspirational experience that leaves you feeling proud of what you’ve created together? Here are my top tips for finding the right designer for the job, every time.

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Our journey from Fringe to Fourth Street and why we ended up right where we should be.

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