welcome to
The Fourth Street Blog
Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.
Build Your Beautiful Business!
Welcome!
read post
As a realtor, you are a personal brand, which means that you need to show up on Instagram as more than just what you do for a living (AKA drop most of those just sold and just listed’s sis!) most of your audience is probably not even in the market, so by leading with your real estate business you are speaking to less than 1% of your followers. You need to give your audience more to connect with, which means showing up as your authentic self because no one can do you better than you! So how do you differentiate yourself from the thousands of other realtors out there and create a brand style on Instagram that is true to who you are? Read on to find out how you can develop a well-rounded brand on Instagram that is completely unique to you.
featured posts:
The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
READ THE POST
More from Around the Site
featured posts:
Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
READ THE POST
More from Around the Site
featured posts:
If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
READ THE POST
More from Around the Site
featured posts:
We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
READ THE POST
More from Around the Site
featured posts:
“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
READ THE POST
More from Around the Site
Get On the List
Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of.
