welcome to

The Fourth Street Blog

Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.    

Build Your Beautiful Business!


read post

the latest

Find Your Marketing North Star

In marketing, a North Star is a frame of reference that you keep in the back of your mind as you’re creating your marketing materials or developing your brand assets. It keeps you on-brand by inspiring and steering your designs in the right (consistent) direction. So, how exactly do you discover your North Star?

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
TOp categories
Get My Free
Insta-Post Suite
Gimme that

Agent banners can be a fantastic way to add a little branding to your designs. Whether that be Instagram posts, property brochures, or farming material like neighborhood flyers, you’ll want to use these to make sure your future clients learn to recognize your unique so when they are ready to buy or sell their home the choice on who to sue as their realtor will be simple – YOU! 

Read More

Do you ever stare at your Canva designs in horror, thinking, “What the heck am I doing here?! I’m a Realtor – not a designer!!!” I hear ya! Once upon a time, I was just a girl, sitting in front of a computer, asking it to love her (enough to teach her the ways of design)!

Read More

Do you know your brand? Not your colours, logo, and typeface, but what you’re known for and how your clients feel about you? Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” So what are your clients saying about you when you’re not around? I can’t […]

Read More

Stuck trying to make your Instagram feed look stellar with little success? Don’t worry you’re not alone! This is the number 1 question I get asked almost on a daily basis, realtors from all over the globe jump into my DM’s to ask how they can create a beautiful looking feed. Below are my best suggestions. Here are 5 things you can do today to get that perfectly branded IG grid.

Read More

A reboot is a deep dive into what your problems on the ‘gram are and then creating a new strategy and or look to help breath new life into your feed.  A reboot can be a great way to refresh, reorganize and attack your content and your messaging in a new way to connect with people more effectively on Instagram. So here are three questions you can ask yourself to know if an Instagram reboot is in your future. 

Read More

If you landed on this post it’s probably because you understand that as a Realtor you ARE a personal brand but you might not be sure how to develop one that is not only true to you but that will get your content in front of the exact people you want to attract. The truth is without a strong personal brand you run the risk of looking and sounding like every other realtor out there which makes it difficult for potential clients to connect with you. If you’re currently struggling to get new clients or building an audience on Instagram, here are 5 steps you can use to create a personal brand as a realtor and that will take you (and your content)  from confused to confident.  

Read More

What I absolutely love about reels is how bite-sized and value-packed they can be. You can use reels to entertain, connect with, and inform your audience. You can be playful, serious, fun, funny, informative… the possibilities are endless.  So if you’re not sure how you can make Reels work for you in your real estate business or are feeling a little overwhelmed or confused as to how you can use reels to connect with your audience then this post is for you!  I’ve outlined 10 great ideas to get you started with Instagram reels today.

Read More

How many times have you taken a look at your feed and thought, “Wow, this does not look the way I want it to,” and worse stumbled upon someone else’s feed and thought, “ I WISH my grid looked this polished!” Now there are a lot of conflicting opinions out there about the efficacy of having a perfectly curated grid, some experts say “yay”, some say “waste of time.” I think we can all agree that if your brand visuals add to the experience of your business then having a grid that represents your brand is definitely important.  You have about 3-5 seconds to impress someone who lands on your profile, and if they don’t like what they see they will be out of there faster than you can say “follow me.” So how do you create a stellar grid that captivates your ideal audience and makes them want to click that follow button? Read on, and consider this your roadmap to creating a designer-worthy Instagram feed for real estate. 

Read More

Is Instagram something you know you need to put effort into but whenever you try, things just don’t turn out the way you want them to, or worse you don’t even know where to start or what to post? I hear ya, I mean if you’re not posting about listings or solds or even testimonials, then what the heck are you supposed to post? Here’s the thing, there is way more to your brand than just real estate. It’s time to round out that feed and add a touch of who you are. Realtors are personal brands, which means you need to show more than just what you do. If you give your audience a way to connect with you, you’ll see a huge bump in engagement and potentially, clients! But where do you start? How do you put together a feed that invites your ideal audience in? I’ve summed it up in 3 easy steps. Here’s how to crush your Instagram goals for the year.

Read More

Browse By Category





Social Media

Get On the List

Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of. 

I want in! 
Make me a VIP!