welcome to

The Fourth Street Blog

Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.    

Build Your Beautiful Business!


read post

the latest

Questions to Ask Before You Embark on a Rebrand

Branding can be overcomplicated by so many designers and marketing companies but really it just comes down to how your ideal audience views your offer. Your brand is what other people think it is. So in order to get crystal clear on where you want to take your brand, it’s a good idea to know where you are, what you don’t like and what your ultimate dream for your brand is. Don’t worry I’ve fine-tuned the process into these 4 questions you can ask yourself before you start looking for a designer to help you rebrand. 

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
TOp categories
Get My Free
Insta-Post Suite
Gimme that

If you’ve ever felt confused or overwhelmed with the word brand and you’re not sure what a brand even is or how to even develop your own I want you to know you are not alone. Branding is something that gets way overcomplicated by designers and marketers all the time. And this girl is all about simplifying the process for you. I truly believe defining your brand doesn’t have to be a complicated rip-my-hair-out before I even get started experience. I believe the answer to “what is your brand” is as simple as Jeff Bezos so beautifully put it  “your brand is what other people say about you when you’re not in the room” This means we need to find out what people are saying about you when you’re not around. Enter my 3 question interview that will get you the answers you need. 

Read More

Browse By Category





Social Media

Get On the List

Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of. 

I want in! 
Make me a VIP!