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Do you ever stare at your Canva designs in horror, thinking, “What the heck am I doing here?! I’m a Realtor – not a designer!!!” I hear ya! Once upon a time, I was just a girl, sitting in front of a computer, asking it to love her (enough to teach her the ways of design)!
Over the last 15 years of designing for real estate, I’ve seen it all… From outdated headshots to horribly constructed artwork to offensive language. But in this new age of DIY design (thank you very much, Canva), I can say the biggest mistakes are not the obvious ones anymore but instead the ones you might not even be aware of. As someone who’s on Instagram every day and who follows quite a big chunk of realtors, I get to see a lot of real estate posts – and a lot of design mistakes on those posts. So today, I’m going to break down the three post mistakes you need to stop making … right now.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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