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Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.
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After years of branding countless agents, we realized that there were really just six basic styles that existed amongst them and to simplify the process the Fourth Street Six was born – A collection of six basic brand styles that help define who you are and what your style represents. It’s possible that you don’t fit neatly in one but instead are a mix of a few. I’d describe Fourth Street Creative for example, as Modern mixed with Vintage chic with a splash of rustic thrown in there as well. So if you’re feeling overwhelmed by your DIY marketing material the Fourth Street Six can help you get clear on what your brand style is once and for all and give a clear path to design success. Because let’s be honest, not everyone has thousands of dollars to fork over to a designer… and I’m here to tell you, the fourth street six has the potential to help you ditch the designer once and for all. Let’s go!
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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