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Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.    

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Creating a personal brand as a realtor

Newsflash – as a Realtor, you’re a personal brand! Meaning, people want to work with you because of who you are, not just because of the brokerage you’re a part of or the services you offer. Potential clients want to connect with you and see if you’re the right fit to guide them through the home buying or selling process…

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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With spring just around the corner, I’m feeling all kinds of renewed energy and motivation. (How ‘bout you?!) Now is a great time to re-emerge from your winter hibernation with new ideas and offerings for your clients – especially since the spring market generally sees the most transactions! Here are a few fresh ideas to get you started…

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If you’re reading this, I’m going to assume you understand the value of showing up on Instagram for your real estate business. You might assume that, to cultivate a consistent social media presence, you need to spend several hours per week (or day!) on the platform. That’s what all the social media gurus tell you, right? My friend, cue the hallelujahs because I’m here to tell you there’s a better way…

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Here at Fourth Street Creative, our mission is to create multipurpose tools that help you communicate your professionalism and personality to your clients. That’s right – you can purchase once and benefit many times over with just a bit of creativity (like, a teeny tiny bit!). Here’s 3 different ways you can use a Fourth Street CMA template in your business

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Posting consistently on Instagram (with a consistently branded aesthetic, naturally) doesn’t have to take hours or be the most dreaded task of your week. With the right tools in place, you can transform Instagram from a chore to a powerful tool for your business – one that helps convert potential clients by demonstrating your authority and professionalism (and, of course, your style!).

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If you haven’t tried Canva yet, prepare to have your mind BLOWN and grease the tracks ‘cause the wheels in your head will start turning thinking about all the ways you can use Canva to up-level your marketing (without blowing the budget on a bunch of fancy programs or a designer!). In this quick video, I’ll walk you through the basics of Canva by showing you how to create your very first Instagram post.

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Branded posts are crucial to building brand recognition and having your audience instantly recognize your content when it pops up on their Instagram feed. In this video, we show you 4 types of branded posts you need to have in rotation – all of which are totally underused, in our opinion!

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The carousel post format works brilliantly for stats, tips, and other content that paints you as the expert in your field AND adds value for the viewer. This is the type of content your followers are most likely to save and share. Instagram favours carousel posts because it knows they result in more engagement – and you should too! This tutorial will show you just how easy it is to DIY your first carousel post for Instagram right in Canva.

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You don’t need a design background or a ton of spare time to become a successful DIY marketer – in fact, it may just be the best thing you ever did for your biz! Here’s why DIY marketing might be the right choice for you…

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If you’ve been using the free version of Canva for a while now then I’m guessing you’re in love and know it’s one of the best (ok THE best) place to design your social media graphics and beyond. It’s user friendly and the tools just keep getting better and better, but having used both the free and the pro version for everything real estate related, I can definitively say that Canva pro is well worth the upgrade if you’re a realtor. Below I outline my top five Canva pro tools and how they are so valuable for real estate design. 

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