If Instagram is trying to tell us anything these days it’s that video is here to stay. From IGTV to IG Stories, and now Reels, the platform seems to be favouring video content, so if you haven’t jumped on board with video yet, then you, my friend, are missing out on one of the most effective ways to interact with your audience. Reels are 15-30 second clips that allow you to engage with your audience (and beyond) with short videos.  What I absolutely love about reels is how bite-sized and value-packed they can be. You can use reels to entertain, connect with, and inform your audience. You can be playful, serious, fun, funny, informative… the possibilities are endless.  So if you’re not sure how you can make Reels work for you in your real estate business or are feeling a little overwhelmed or confused as to how you can use reels to connect with your audience then this post is for you!  I’ve outlined 10 great ideas to get you started with Instagram reels today.


One| Behind the scenes

  • House tours (especially the crazy ones … think “bad MLS photos” style
  • A day in the life of a real estate agent
  • Staging before and afters

Two | Introductions

  • Why did you become a realtor
  • 3 fun facts about you
  • Your niche
  • Meet the family
  • Meet the team

Three | Tips

  • Buyer tips
  • Seller tips
  • Staging tips
  • DIY tips
  • Showing your home hacks

Four | Education

  • Answer your most asked questions
  • Teach on most important real estate ideas

Five | Sneak peek

  • upcoming listings
  • Something personal
  • A project you are working on

Six | Repurposed content

  • blog posts tidbits
  • Podcast episodes
  • Re-edit old videos down to 15-30 seconds

Seven | How-to’s

  • How to buy a house
  • How to save for a house
  • How to get a mortgage
  • How to hire a realtor

Eight | Jump on a trend

  • Search Tiktok to search for trends and then create and post video in Instagram (like songs, effects, transitions etc)
  • Search Reels for trends (songs, challenges, etc)

Nine | Tours

  • Neighbourhood tours
  • House tours
  • Office tours

Ten | Hobbies

  • Painting
  • Cooking
  • Hiking
  • Show who you are outside of real estate

There you go! Tons of ideas for your next reel… now go get ’em!

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