Are you using Canva yet? If not, all I can say is you my friend are missing out on an amazing free tool that has the potential to save you money and time. Hands up if you could use more time and money? Canva is quickly gaining momentum in the design world because of it’s super robust fonts and colours, countless design options and intuitive interface. Most people in the design world consider real estate to be a yawn-worthy industry, but at Fourth Street Creative we know it has the potential to be the exact opposite. When originality and creativity meet to create eye-catching designs that are on brand and tell the exact story you want to share with your potential clients, beautiful things can happen and in this tutorial, we are going to show you exactly how you can take our easy-to-edit templates and make them your very own. Let’s go!
STEP ONE | CHANGE FONTS
STEP TWO | CHOOSE COLOURS
STEP THREE | MOVE AND CHANGE ELEMENTS
STEP FOUR | REPLACE PHOTOS
STEP FIVE | ADD OVERLAYS
You can add overlays to your design to make text stand out more, or to create an interesting visual effect. Head over to elements > square, then resize the square over your image and adjust transparency.
The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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