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3 Questions to Ask When You Don’t Know What Your Brand Is

If you’ve ever felt confused or overwhelmed with the word brand and you’re not sure what a brand even is or how to even develop your own I want you to know you are not alone. Branding is something that gets way overcomplicated by designers and marketers all the time. And this girl is all about simplifying the process for you. I truly believe defining your brand doesn’t have to be a complicated rip-my-hair-out before I even get started experience. I believe the answer to “what is your brand” is as simple as Jeff Bezos so beautifully put it  “your brand is what other people say about you when you’re not in the room” This means we need to find out what people are saying about you when you’re not around. Enter my 3 question interview that will get you the answers you need. 

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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Mood boards are a great way to start. They can be the place you refer back to every time you are creating content for your business, they work to establish your visual identity and keep your look consistent, but more importantly, they keep the way your audience FEELS important. Here’s an easy step-by-step process for using Pinterest to develop your brand and create a mood board.

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Our journey from Fringe to Fourth Street and why we ended up right where we should be.

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