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Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.
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What’s your favourite clothing store? I bet you can name it right away, I bet your mind went right to the warm and fuzzy place that is your favourite store. Have you ever stopped to ask yourself why it’s your favourite? Is it just the stellar clothes they offer? Or is it more? I’m willing to bet that the reason you go back time and time again is that they represent something to you, whether that be dependability, a refined aesthetic, superior quality or all of the above, you are handing over your credit card for reasons deeper than the perfect fit. This, my friend, is the secret to brand consistency and why it matters more than most realtors know. Read on to take a closer look at why brand consistency matters and how you can make sure you’re doing your part to keep yours in tip-top shape.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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