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I remember late in 2019 during one of our monthly business meetings, turning to Lydell and saying “ Babe, this is going to be the best year ever, 2020 is going to rock our socks off!” Little did we know at the time there was a massive “event” brewing just below the surface. A few months later Covid would hit and we, along with the rest of the world, would be left wondering what the heck just happened. But through all of the uncertainty, and anxiety came so many blessings and opportunities disguised in misfortune. So, instead of harping on the bad, I’m excited to share my biggest triumphs of 2020, the things that seemed impossible or just out of reach and the things that, when I look back on the person I was in 2019 I can honestly say, “I’m proud of who you have become.” So Here we go, I’m so glad you’re here and I’m so honoured to share this with you. Let’s dive in.
The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of.