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The Fourth Street Blog
Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.
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Do you know your brand style? Do you know what a brand style is? How does a brand style differ from your actual brand? Getting clear about these details differentiates a cohesive, clear brand, and a brand that has no clear direction.
Ever wondered how you can create those cute real estate icons agents use in their social media and property marketing? I’m sure many have graphic designers to help create beautiful marketing pieces, but the good news is you can create them all by yourself, for free in Canva, and I’m going to show you how.
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Whether you love or hate them, there is one thing that will always be true. Fonts play a major role in how your brand communicates with the world. Every font has a personality or mood and conveys a particular message just with its tone. So, in an effort to help guide you on your DIY journey, we’ve compiled a list of 24 Canva font pairings broken up into our 6 brand profiles as well as some general guidelines to follow.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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