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How many times have you taken a look at your feed and thought, “Wow, this does not look the way I want it to,” and worse stumbled upon someone else’s feed and thought, “ I WISH my grid looked this polished!” Now there are a lot of conflicting opinions out there about the efficacy of having a perfectly curated grid, some experts say “yay”, some say “waste of time.” I think we can all agree that if your brand visuals add to the experience of your business then having a grid that represents your brand is definitely important. You have about 3-5 seconds to impress someone who lands on your profile, and if they don’t like what they see they will be out of there faster than you can say “follow me.” So how do you create a stellar grid that captivates your ideal audience and makes them want to click that follow button? Read on, and consider this your roadmap to creating a designer-worthy Instagram feed for real estate.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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