welcome to

The Fourth Street Blog

Your source for building a bold, strong and authentic real estate brand, killer marketing and beautiful DIY designs.    

Build Your Beautiful Business!


read post

the latest

Real Estate Engagement Hacks for Instagram

If you are struggling with Instagram engagement you are not alone my friend. Getting people to engage with your posts whether it’s throwing you a comment, a heart or a save can seem like a losing battle most days. But what if I told you it didn’t have to be that way? What if you stopped viewing Instagram as a way to get business and started seeing it as something else entirely?

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
TOp categories
Get My Free
Insta-Post Suite
Gimme that

Is Instagram something you know you need to put effort into but whenever you try, things just don’t turn out the way you want them to, or worse you don’t even know where to start or what to post? I hear ya, I mean if you’re not posting about listings or solds or even testimonials, then what the heck are you supposed to post? Here’s the thing, there is way more to your brand than just real estate. It’s time to round out that feed and add a touch of who you are. Realtors are personal brands, which means you need to show more than just what you do. If you give your audience a way to connect with you, you’ll see a huge bump in engagement and potentially, clients! But where do you start? How do you put together a feed that invites your ideal audience in? I’ve summed it up in 3 easy steps. Here’s how to crush your Instagram goals for the year.

Read More

Browse By Category





Social Media

Get On the List

Special invites, freebies, first dibs on shop items and lots of marketing how-to's and non-complicated branding 101's that will help you build that in-demand brand you've been dreaming of. 

I want in! 
Make me a VIP!