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Most realtors I’ve worked with think they know their ideal client, and their answer is always, always, always the same, “anyone who wants to buy or sell their home.” But “Everyone” can’t be your client, and when you cast too wide a net you end up not catching very many fish, or worse, you end up with fish who make you sick! Meredith Hill said it best when she said, “When you speak to everyone, you speak to no one.” The biggest misconception I hear when it comes to realtors and ideal clients is that if you speak directly to one type, you’ll lose all the rest of potential home buyers and sellers who are agent hunting. First of all, let’s say goodbye to that scarcity mindset please, there’s enough to go around. Secondly, when you speak directly to your ideal client, you’re not only painting yourself as an expert for that “type” but also reaching their network, and appealing to types on the outskirts of who you are addressing. Speaking directly to one person has the potential to create a world of opportunity for you, far more than being all the things to all the people, which is impossible. So how do you find this elusive ideal client? Read on for top ways to do a deep dive and find out exactly who you should be focusing all your marketing efforts on.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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