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It’s important to have a logo that you can use consistently across your marketing materials and social media, even if it’s just your name. You’ll immediately look more professional, and it’ll help your audience with brand recognition (kinda essential nowadays!).
Once you have your brand assets hammered out (*gasp* You don’t? What are you waiting for?! Take the Brand Style quiz to get started!), it’s time to put all those pretty visuals into a nice, neat brand board. This is a quick and easy, one-page document you can hand off to anyone who needs an at-a-glance peek into your brand, like photographers, marketers, graphic designs, and especially new team members who might not understand your unique brand aesthetic (yet!).
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Canva is amazing, isn’t it? I honestly can’t remember life without it… It’s easy to use, has everything you need right there in the platform, and the integrations are insane! I mean you can post right to your favourite platforms AND connect to dropbox and Google Drive … my love letter would be three posts long so I’ll just stop there for now…I’m sure you know how amazing Canva is or you wouldn’t be reading this post. So today I wanted to share my top Canva hacks for your Real Estate Marketing. Ready? Let’s take a look.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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