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Creating a Personal Brand in Real Estate

If you landed on this post it’s probably because you understand that as a Realtor you ARE a personal brand but you might not be sure how to develop one that is not only true to you but that will get your content in front of the exact people you want to attract. The truth is without a strong personal brand you run the risk of looking and sounding like every other realtor out there which makes it difficult for potential clients to connect with you. If you’re currently struggling to get new clients or building an audience on Instagram, here are 5 steps you can use to create a personal brand as a realtor and that will take you (and your content)  from confused to confident.  

I’m Melanie.
Enneagram 3, lover of lists, puppy-mom, always rockin' a curly do, and swear I was into green juice before anyone else! 
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If you’ve ever felt confused or overwhelmed with the word brand and you’re not sure what a brand even is or how to even develop your own I want you to know you are not alone. Branding is something that gets way overcomplicated by designers and marketers all the time. And this girl is all about simplifying the process for you. I truly believe defining your brand doesn’t have to be a complicated rip-my-hair-out before I even get started experience. I believe the answer to “what is your brand” is as simple as Jeff Bezos so beautifully put it  “your brand is what other people say about you when you’re not in the room” This means we need to find out what people are saying about you when you’re not around. Enter my 3 question interview that will get you the answers you need. 

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