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If you landed on this post it’s probably because you understand that as a Realtor you ARE a personal brand but you might not be sure how to develop one that is not only true to you but that will get your content in front of the exact people you want to attract. The truth is without a strong personal brand you run the risk of looking and sounding like every other realtor out there which makes it difficult for potential clients to connect with you. If you’re currently struggling to get new clients or building an audience on Instagram, here are 5 steps you can use to create a personal brand as a realtor and that will take you (and your content) from confused to confident.
If you’ve ever felt confused or overwhelmed with the word brand and you’re not sure what a brand even is or how to even develop your own I want you to know you are not alone. Branding is something that gets way overcomplicated by designers and marketers all the time. And this girl is all about simplifying the process for you. I truly believe defining your brand doesn’t have to be a complicated rip-my-hair-out before I even get started experience. I believe the answer to “what is your brand” is as simple as Jeff Bezos so beautifully put it “your brand is what other people say about you when you’re not in the room” This means we need to find out what people are saying about you when you’re not around. Enter my 3 question interview that will get you the answers you need.
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The queen of DIY ditched the DIY for a day and hired a professional photographer to take a bunch of brand photos! And you know what I LOVED the results! Except for one small wardrobe malfunction which includes wearing a shirt that was way more see-through than I had originally thought (seriously the number of times I’ve worn this shirt and had NO idea) oh the shame!
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Ain’t no one got time for another branding exercise, right? … If you know your brand inside and out then feel free to skip this exercise completely. If on the other hand you struggle daily with trying to develop your personal brand and attract dream clients to your business then listen up butter cup cause this exercise is eerily efficient at getting right to the core of what your brand style is all about.
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If you want to show off your marketing prowess and entice potential clients to enlist your services, you have to show them you know how to market yourself. That’s why getting those little IG squares designed just right is oh so important: You’re not just showing off the house or your expertise or your services – you’re showing off your ability to market your potential client’s home.
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We’re all about working smarter, not harder, here at Fourth Street. Which means time audits are a huge part of my quarterly game plan AND that I understand the need to do things more efficiently, especially when it comes to something like Instagram where the return on time isn’t exactly immediately quantifiable. Womp. Womp.
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“Hey, how do you create those amazing FB ads I see all the time?” This question lands in our DMs at least once a week. It’s usually followed up with: “I love your mockups and am dying to create something similar for my real estate biz.” So of course we thought it was high time to create a tutorial showing you exactly how we put together the stellar mockups we use in our FB ads.
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